In a former life I was in sales. It was horrid. I started
down the path we’ve all thought about because it was cash heavy. I won’t deny
it, I was after money pure and simple. I had just left university, piled up
with debt and a degree.
The ads were plentiful in the papers. £40,000 OTE, £50,000
OTE, £100,000 OTE. You were lured in by big numbers and the thought of making
quick money and getting on. Cars, girls, clothes; what more could you want?
The reality was oh so different. The first week was
training. How to sell and sell well. And it all came through the medium that
teachers so rely on: acronyms and mnemonics. Needless to say I didn’t remain in sales. The
footballer ties, the intense competition, the aggressive maleness of the
environment gave me a headache. The lies and damned lies that were spun to hit
targets, the primitive, simian collective thumping of desks as the latest sale
was written up on the board, the ridiculous drinking were all a little too much
and a little too pointless.
But I did take something away. In a little corner of my mind
an acronym remained. KISS. Keep is short and simple.
The idea in sales is to convince your prospect that what you
are telling them has worth and what you are selling them is worth it. The
process is the same in the classroom. You need to convince the students they
need what you are selling, get them to buy in to the topic, effectively make
that sale.
The process of simple, straightforward, short, sweet (the S.S.
in K.I.S.S. can stand for a number of things) gets the students started
properly. By beginning with simply
expressed concepts they can then build. When you over complicate your pitch you
lose the customer, when you complicate the lesson too soon you lose the
student.
This works for the students as well. Start your work from its
basic premise, work from the very simplest of premise and you cannot go wrong.
All maths starts with 1+1. All history with causation. All Physics with a big
bang…
No comments:
Post a Comment